The 50+ Nomad

The 50+ Nomad

11 Ways to Generate an Income Online Without Building a Personal Brand

Grow your business, not your ego

Jo Barnes's avatar
Jo Barnes
Aug 16, 2024
∙ Paid

Remember when business was about the product, not the person selling it?

In today's social media-saturated world, it seems every young entrepreneur is busy building their 'personal brand'. (NB: one of the most popular career choices for youngsters growing up in this new technological world is to become a brand online.)

But for those of us with a bit more life experience, the thought of becoming the next Instagram sensation is about as appealing as a root canal.

As I head into my latter years I’m looking for an easier life. And even as a ‘travel blogger’ (loosely), I don’t want to have to share every moment of every day on my socials.

But I come armed with good news!

You don't need to share your breakfast or your deepest thoughts online to build a successful business. There are plenty of ways to thrive in the digital economy without sacrificing your privacy or your sanity.

If you like the sounds of this, here are some great ways to generate an income online without having to become the next PewDiePie. (Who? Google him…)

1. Amazon FBA

While this requires some up front investment Amazon FBA (fulfilled by Amazon) is a great business model.

Choose a niche, pick a popular product, build a small audience around the niche & product & grow from there. There’s a lot of moving parts, but it’s a very viable way to make a lot of money and a major contributor to the lifestyle I myself now live.

My go to person in this niche is Ryan Moran. Check out his podcasts, books and courses here. 

2. Start Your Own Ecommerce Store

Starting your own ecommerce store is a bit more challenging unless you already have an audience but completely doable.

Again, pick a niche, create some products, (I recommend print on demand to get started - see no 3), and use Ads to get eyeballs on your products. You can create a Facebook & TikTok store to help get more product exposure.

My go to is Sarah Chrisp from Wholesale Ted. See her free videos here.

3. POD Marketplace

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