I recorded this episode this morning from a little hotel room in London after just getting back from Morocco last week. I’m still buzzing from the adventure and thinking a lot about what it means to build a freedom-funding business in our 50s, 60s and beyond.
And today I’m sharing why I’ve gone all in on Substack, and why I genuinely believe it’s the most powerful, ease-filled platform for 50+ nomads & solopreneurs who want to write, share, build community, and grow portable income without playing the exhausting social media game.
This episode takes you through my own journey from Facebook’s golden era in 2010, through blogging, SEO crashes, algorithm changes, and finally landing somewhere that feels creative, calm, and fun again.
Substack reminds me of the internet before everything became so noisy. A place where depth wins over speed, community matters more than virality, and your audience is actually yours.
If you’ve been overwhelmed, stuck, or wondering how to start building something real later in life, this conversation will give you both the encouragement and the strategy to take your next step.
What You’ll Learn in This Episode
Why Substack feels like the glory days of Facebook in 2010
How you can build an engaged email list without funnels, tech, or burnout
Why organic reach is still alive on Substack (and how your posts can go viral weeks later)
The seven reasons I’m committing fully to Substack in 2026
The big mistake I made with my blog, and how Substack prevents you from making it
Why this platform is perfect for 50+ creators who value connection over performance
How Substack helps you build something real, sustainable, purpose-driven & freedom funding!
Key Takeaway
You don’t need to chase algorithms, trends or 20-year-olds with editing teams.
Substack gives you a home. A place to write, share your stories, build community, and grow portable income at a pace that fits your life.
Start now, stay consistent, and in time you’ll have a solid, engaged audience you own, rather than one controlled by someone else’s platform.
Time-Stamped Guide
00:00 Recording from London + returning from Morocco
01:00 Why I’m choosing Substack as my primary platform
02:00 Flashback to Facebook in 2010 and the power of organic reach
05:00 How social media has shifted - noise, competition, burnout
07:00 Why most people can’t (and shouldn’t) try to be everywhere
09:00 The moment Substack clicked for me
11:00 What changed after 6 months of showing up consistently
12:00 Why Substack feels like a true creative home
14:00 How Substack protects you from the “algorithm rug-pull”
16:00 The painful lesson from my blog collapse
19:00 The 7 reasons I’m going all-in on Substack
23:00 Why it’s perfect for 50+ nomads & solopreneurs
25:00 Final encouragement: start small, stay consistent, build something real
Resources Mentioned
● Morocco. The Most Terrifying Place on Earth? – A wild, surprising, eye-opening journey
● Substack for Beginners Course – Learn the platform step by step
● The 50+ Nomad on Substack – Come join the community!
Join the Conversation
Are you on Substack already, or thinking about it?
Share your publication link, your thoughts on the platform, or the kind of writing you’d love to create. I genuinely want to meet you and cheer you on.
Adventure never retires, and neither does your voice. 😊
Loved this episode? The biggest compliment you could give me, would be to share it, restack it or send it to someone else who would love it! Thank you so much! 🙏
🎉 Win a $5,000 Dream Holiday as Part of my Brand New Ecom Launch! 🎉
By the way, I’m launching a new brand called This Big World, a collection of travel-inspired products designed to add more fun, curiosity, and adventure to life on the road.
The first release is The Travel Challenge Scratch-Off Deck. 50 playful prompts to help you see the world with fresh eyes, meet new people, and say “yes” to more spontaneous moments. (My sister and I have already had a blast testing a few through Italy!)
To celebrate the launch, I’m giving away a $5,000 Dream Holiday!
✨ Join the Early-Bird Insiders List ✨
As a member of my Substack community, you’re getting first access, before I open this to the public. Join the Insiders List now to be one of the first to grab your deck and secure your chance to win the $5,000 Dream Holiday.
Because life’s too short to travel small! 🌍
