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How to Build an Income Writing & Self-Publishing Books

A conversation with indie author Sharon E. Buck about KDP, marketing, AI, shorter books and what it really takes to make money as an author.

I’ve been talking about writing books for years.

I’ve written thousands of articles, created courses, newsletters, guides and probably several books’ worth of random thoughts scattered across Google Docs, Notes and various folders on my laptop, but becoming a proper published author has somehow remained permanently on my “I’m definitely doing that” list.

So when I recently reconnected with my old friend Sharon E. Buck, I knew I had to get her on for a chat.

Sharon and I have known each other for around 15 years, going right back to our early days building businesses online, and while I’ve been bouncing around the world building various businesses, Sharon has quietly built herself an impressive career as an independent author.

She’s now written 26 books under her own name, ghostwritten another 10 or 12, built an engaged readership and learned an enormous amount about what it takes to turn writing books into a business.

So I basically hijacked her for an hour and asked her everything I wanted to know. 😂

We talked about:

  • how she comes up with ideas and turns them into books

  • why changing a book cover led to 38,000 downloads in 32 days

  • writing shorter books and why they’re working so well for her

  • editing, formatting and preparing a book for Amazon KDP

  • Kindle Unlimited versus publishing “wide”

  • building an email list that sells books

  • getting reviews and using advance readers

  • Facebook and Amazon advertising

  • how AI is changing writing and publishing

  • Sharon’s daily writing practice and how she publishes four or five books a year

  • what she’d do differently if she were starting again today

We even squeezed in a little chat about travel and house sitting before realising we’d been talking for over an hour and still hadn’t covered half the questions on my list.

If you’ve ever thought, “I’d love to write a book one day,” grab a coffee and join us.

And yes, Sharon, I’m taking you up on that round two. 😁

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