How to Sell Products When You Don’t Have an Audience

And why your “no sales” problem is rarely about the product itself

A few weeks ago, someone asked me a simple but important question:

“How do I sell digital products when I don’t have an audience?”

And while I’d love to give you a litany of examples of where this is possible, the honest answer is… you don’t.

Imagine opening a shoe stall in the middle of the desert. Beautiful shoes, hand-stitched, great quality. But if nobody’s walking past, nobody’s buying.

The shoes may be the best in the world, but if no one knows you exist, it’s irrelevant.

Unfortunately it’s one of the biggest reasons so many brilliant ideas never turn into sales. Not because the products aren’t good, but because no one knows your brand exists yet.

I’ve made the mistake plenty of times myself. I’ve created planners, guides, and mini-courses that I thought people wanted, only to launch them into the void.

No sales, no feedback, just the sound of crickets and tumbleweed whistling through my inbox!

I thought my products were great and super valuable but I just hadn’t built enough trust, co…