Regarding the AI ad vs the Real You: Honestly, if I see another pretty, young person on a beach trying to sell me something. . .
Someone once told me car companies choose people for their ads who look like the customers they imagine will buy their car. This was over 30 years ago. But the point still stands: that AI woman looks nothing like me. I don't live on a beach. I don't want to. I don't care what she's selling. My first thought it, "another young digital nomad on a beach. . . " and there's the "wah, wah, wah" sound as I click onto something else.
YOU, on the other hand, -- YOU are the reason I read this substack. YOU are sitting in a living room somewhere telling me about something you believe in. THAT is so much more real. SO much more interesting. Sorry for all the caps. . . I don't know that I have the exact reason, but you selling more than your AI generated person? Makes so much sense to me. . .
Thanks Rebecca. Love the car company example and it makes total sense. I guess I’ve got so used to seeing ads with young gorgeous women, I thought that would work, but yep people seeing themselves in me, I can now see clearly why that works.
The blue hoodie beating the glamorous AI lady on a Thai beach made me laugh, Jo! $1.40 back per $1 against 20c is such a clear gap. Are you going to film more unscripted ones for the gift page?
Interesting to see how people are drawn to a real person...
And I'd be very interested to learn more about these networking, get together's... That's something I'm kind of interested in, but like you, it feels like I'm gonna be the only senior in the room.
I wasn’t the only senior, but I was the only woman. Digital nomadism is still dominated by younger men, but there were a few older fellas there. This week I’m volunteering at a conference. Great way to meet people- be staff!
Regarding the AI ad vs the Real You: Honestly, if I see another pretty, young person on a beach trying to sell me something. . .
Someone once told me car companies choose people for their ads who look like the customers they imagine will buy their car. This was over 30 years ago. But the point still stands: that AI woman looks nothing like me. I don't live on a beach. I don't want to. I don't care what she's selling. My first thought it, "another young digital nomad on a beach. . . " and there's the "wah, wah, wah" sound as I click onto something else.
YOU, on the other hand, -- YOU are the reason I read this substack. YOU are sitting in a living room somewhere telling me about something you believe in. THAT is so much more real. SO much more interesting. Sorry for all the caps. . . I don't know that I have the exact reason, but you selling more than your AI generated person? Makes so much sense to me. . .
Thanks Rebecca. Love the car company example and it makes total sense. I guess I’ve got so used to seeing ads with young gorgeous women, I thought that would work, but yep people seeing themselves in me, I can now see clearly why that works.
The blue hoodie beating the glamorous AI lady on a Thai beach made me laugh, Jo! $1.40 back per $1 against 20c is such a clear gap. Are you going to film more unscripted ones for the gift page?
Already done & the sales are coming in to prove the point! 🥳
Love that the sales are already proving it, Jo! Real beats polished every time.
Interesting to see how people are drawn to a real person...
And I'd be very interested to learn more about these networking, get together's... That's something I'm kind of interested in, but like you, it feels like I'm gonna be the only senior in the room.
I wasn’t the only senior, but I was the only woman. Digital nomadism is still dominated by younger men, but there were a few older fellas there. This week I’m volunteering at a conference. Great way to meet people- be staff!
Yes, I learned that in the dance world… I've volunteered at many of our dance conferences and you're quite right.