The $59 Bundle That Started With a Broken-Down Truck

A 2-hour interview in 2014, the best three words of business advice I’ve ever heard, and a deal I’m in this year.

“There is no such thing as should.”

I was 16 minutes into an interview (back in 2014) and I’d asked the guest about my SEO strategy for my new blog.

• How many keywords should I have?

• How long should the post be?

• Should I be focused on SEO or just write from the heart?

and he said:

“Well, my catchphrase in all events is: there is no should.”

And he meant what he said. For 2 solid hours, every rule I brought him came back stamped with the same three words.

I asked about putting images and video in posts. “There is no should for any person on the planet. An encyclopedia is very different than People magazine.”

I asked about plugins, PDF’s, sales strategies, all things blogging & online business, and the answer never changed - “I start every sentence: there is no should, there is no should, there is no should.”

(I learned later that Tony Robbins also talks about ‘shoulding all over yourself’.)

The chap I was interviewing was the fabulous Dan Morris. He was in Nashville, I was in Thailand, and the interview was for my old YouTube show, Mind, Money and Marketing. (Younger Jo did love an alliterative title.)

And his advice has stayed with me for the last 12 years, as has his friendship!

And that’s why I’m writing today’s post.

Around the same time as that interview, Dan’s truck broke down. Instead of financing a new one, he and his then business partner (now wife ❤️) Rachel rang round everyone they knew, gathered dozens of courses into one big stack, and sold the lot for a silly low price.

They called it BC Stack. (His business at the time was Blogging Concentrated, hence the BC). The sales from the stack bought the new truck!

That was 12 years ago, and BC Stack is still going every year. Back in the early years I was their top affiliate, and this year, I’ve added one of my own courses, Start the Right Side Hustle After 50, to the 12th edition of the stack.

The deal: 57 courses from 57 creators, a claimed $5,051 of value, for $59.

Now let me be straight with you, because numbers like that always make my eyebrows twitch.

Fifty-seven courses is overwhelming. You will not do 57 courses. Nobody in recorded history has done 57 courses. If you’re buying this hoping it’ll fix your business overnight, please keep your $59.

The only sensible way to shop it is this.

Scan the list, note the ones that fit where you are right now, and if four or five make you think “I’d happily pay $59 for these alone”, it’s a great deal. A few that caught my eye:

• Dan and Rachel’s own masterclass on building a $4,000-a-month online business,

• writing your first book in 15 minutes a day,

• creating puzzle books to sell on Amazon,

• and building your first Claude AI skill.

Fewer than four? Skip it with my blessing. There is no should, including about this.

Full disclosure, that’s my affiliate link below, so if you buy through it I earn a small commission, which goes directly towards any further organ removals I require while traversing the globe. (Here’s hoping the gallbladder wasn’t an opening act 😂)

I’ve popped the full 2014 interview below too. The audio quality is vintage, but the advice holds up better than my hairstyle did.

NB: The Stack is only live until early hours Monday morning PST

---

---