“There is no such thing as should.”
I was 16 minutes into an interview (back in 2014) and I’d asked the guest about my SEO strategy for my new blog.
How many keywords should I have?
How long should the post be?
Should I be focused on SEO or just write from the heart?
and he said:
“Well, my catchphrase in all events is: there is no should.”
And he meant what he said. For 2 solid hours, every rule I brought him came back stamped with the same three words.
I asked about putting images and video in posts. “There is no should for any person on the planet. An encyclopedia is very different than People magazine.”
I asked about plugins, PDF’s, sales strategies, all things blogging & online business, and the answer never changed - “I start every sentence: there is no should, there is no should, there is no should.”
(I learned later that Tony Robbins also talks about ‘shoulding all over yourself’.)
The chap I was interviewing was the fabulous Dan Morris. He was in Nashville, I was in Thailand, and the i…
