The 50+ Nomad Club

The 50+ Nomad Club

The Micro Hustle Mindset: How to Start Small When Doubt Holds You Back

Doing will teach you what thinking never will

Jo Barnes's avatar
Jo Barnes
Aug 25, 2025
∙ Paid
View from our balcony this week as the sun rises here in Phuket, Thailand

In 2015, my husband and I spent $2,000 on a few hundred digital cooking thermometers.

It wasn’t part of some big dream. In fact, we weren’t even looking to build a business. I was running an “over the shoulder” experiment for my community at the time, showing them how private labelling on Amazon worked.

The goal was simple: maybe break even, maybe make a small profit, and share the process.

A year later, we’d sold just shy of 85,000 units at $15 each.

User's avatar

Continue reading this post for free, courtesy of Jo Barnes.

Or purchase a paid subscription.
© 2026 Jo Barnes · Privacy ∙ Terms ∙ Collection notice
Start your SubstackGet the app
Substack is the home for great culture