For years I’ve been parroting the line every self-help guru peddles: the only real barrier to success is mindset. Fix your head, the rest follows.
I’ve said it on webinars, in Substack notes and articles. I’ve said it in workshops. I’ve probably said it to you.
But I want to take some of it back.
Not all of it. Mindset matters.
It’s the reason I got on a plane sixteen years ago with my husband and a laptop and never really went home. It’s the reason I’m writing this from a café in Colombia instead of a desk in Sheffield.
But somewhere along the way the industry I work in turned a useful idea into a lazy one. I went along with it, and I think it needs a reframe.
Here’s what made me question it.
Last week I spent hours fighting with Facebook ads for my travel cards. Clicking things that wouldn’t click. Watching spinners spin. Re-reading the same help article four times and still not understanding what it wanted from me.
By the end I’d lost the morning and made zero progress, it was frustrating …




