The NICHE Framework: How to Pick the Right Side Hustle for You
5 steps to stop spinning and pick a direction you love.
One of the most common things I hear from people starting out is this:
“I want to start a side hustle, but I have no idea what to choose.”
It’s usually followed by:
“I have too many ideas and can’t pick.”
“I’m interested in loads of things, how do I choose just one?”
“What if I choose the wrong niche and waste time?”
I get it. I’ve been there.
When I first jumped online in 2010, I had no clue what niche I was in. I just knew I didn’t want to be tied to one location ever again, and I needed to make money fast.
What followed was a blur of trial and error. Amazon businesses, Facebook groups, webinars, blog posts, affiliate launches, coaching, digital products, SEO… some flopped, some flew, all were me making it up as I went along.
If I’d known then what I know now, I’d have picked a niche that gave me room to pivot and evolve without needing to change my brand, business model, or domain name every five minutes. (Sound familiar?)
That’s why I no…
