The No 1 Rule of Building Portable Income Without Relying on Algorithms
The lesson I knew but re-learned after losing everything I’d built
Once upon a time there was a reasonably clever (and fairly successful) online solopreneur who genuinely thought she had everything figured out. (Aka, yours truly ☺️)
She followed the usual advice with monk-like dedication.
Be consistent.
Show up every day.
Focus on one thing.
She did all of it, for years.
But she ignored the most important rule of them all (the one true rule that completely protects an online business), and quietly hoped the algorithms would take care of her.
Hope, as it turns out, is a terrible business strategy.
For a good 4 years, everything trended upwards.
Traffic climbed, income grew, content was working, and she started to think, “I’ve cracked this.”
Then one morning the internet gods woke up on the wrong side of the bed, changed the SEO rules (as they like to do), and wiped out almost everything she’d built.
Overnight.
100k+ monthly views - Gone
5 figure monthly income - Gone
Long term sponsorship deals - Cancelled
The upward traject…
