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The Everyday Luxury List's avatar

Hi Jo, I love the idea of a micro hustle! In your experience, how were you able to sell your products and services at a large enough scale? I find finding clients/customers is the hardest part for most, so I’d love to hear what’s worked for you!

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Jo Barnes's avatar

It really depends what you’re selling. For my content & digital products it’s undoubtedly been by growing an audience & engaged email list. For physical products it’s been leveraging that audience but also adding ads & influencers into the mix. My advice for anyone no matter what you’re selling is to focus on building that engaged audience first. Grow your email list, add regular & consistent value, become their trusted source and gradually sales will grow. It takes time and it’s not easy in today’s crowded market place, but if you’re consistent, listen to what your audience wants & keep going even when you think no one is watching you will make it happen. 😁

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Elle Warner's avatar

This is wonderful! Thank you! I appreciate your willingness to share. This is exactly what I was feeling and could not seem to articulate it or get unstuck. How instructive and inspiring! Thank you again.

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Jo Barnes's avatar

Thanks so much Elle! I’m so glad it’s helped. 😁🙏

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ASIS's avatar

The hustle is everything!

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Kate Robertson's avatar

I am trying for a micro hustle that I can work at and then have it create income for me!

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Jo Barnes's avatar

Fantastic! What micro hustle are you growing Kate?

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Kate Robertson's avatar

I am trying to create a consulting business for parents/familes. I have started doing yt videos and some PDFsguides to help with common parenting issues. I use Adlerian theory:)

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Jo Barnes's avatar

Sounds great! And much needed! 😁❤️

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Johnny Trayes's avatar

Hey Jo, well just purchased your "Start the RIght Side Hustle" Super excited and well very nervous because the reality is it's up to me to do the work now, your product looks very well packaged full of value... so I got work to do now.Vvery happy with the investment already. cheers.

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Jo Barnes's avatar

Whoohoo! 🥳 Thanks Johnny, I hope it helps! Let me know if you have any questions. And once you’ve worked through it, do please tell me what your side hustle plans are. Looking forward to seeing what direction you take! 😁🙏

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Marijke Doldersum's avatar

Great post and inspiring me to seriously having a go again. I have tried but without much result but I realise you need to work at it to make it happen.

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Liya Marie's avatar

Omg, just realizing that what I needed was a VA. Never occurred to me! Some great ideas here, thanks!

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John Wozniak's avatar

I’m just getting going on this journey. Thank you for sharing

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Jo Barnes's avatar

My pleasure John, hope it helps 😁

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Veronica's avatar

Well, I started and yes, I don’t know what I’m doing. I’m learning a brand new concept about my life and myself. Thank you for this.

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Piritta Paija's avatar

Many nice ideas and many what I have also tried already (or I am currently trying). However, none of them are actually bringing in any money yet :( Especially, because most of these will need advertising and that takes money (which I currently have very little to spare). And no, the algorithms don’t serve your content to your potential customers for free. At least they haven’t done that for me. So I would also be very interested in what you have done to get your “micro hustles” off the ground? You can also send me a message, if you’d rather reply like that. Would love to hear from you. Thank you.

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Jo Barnes's avatar

Hi Piritta, without doubt it’s been via building my audience and email list. Creating content, adding value and gradually over time building a subscriber list of people who enjoy & trust my information & insights. I have used ads but only when I have a converting funnel so I know my front end ad spend is paid for. Mostly it’s been via organic marketing using lead gen funnels. If I’m selling physical products then yep, I’ll use ads & influencers, but my digital products are mainly from organic funnels. You are right that the platforms don’t automatically serve our content for free (although Substack is pretty good right now), but the more you post and learn what catches attention & then double down on that, the more exposure a platform will give you. It’s about experimenting, listening, trying different things and building relationships. It takes time and it’s not easy to stick with, especially when you think no one is listening, but it’s the ones who stick with it who reap the rewards! Hope that helps 😁

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Mala Viss's avatar

"Go big or go home" is advice that stopped a lot of us from even trying. Majority of us in this age group were well prepared for low risk work and contribution, but not so much for creating the next Microsoft.

The best way to escape the expected life for us normies is to take incremental steps. Understand the skills needed, understand the risk, then take another step. Next thing you know your life looks entirely different.

Congrats on your success and thank you for a reasonable take on the the Bro-fish hustle culture!

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Jill Pawlik's avatar

This is a great share and very true, most of us are trying to leave the hustle and be more in control of what we do and who we work with- "Go big or Go home" doesn't fit🙃

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Ed MacDonald's avatar

Love the ideas..Until my energy levels are back to normal, I did a thing and bought a miner that produces me tokens every day. I have no clue if they'll ever be worth anything but...the dream was free. 🙂

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Jo Barnes's avatar

Love it Ed! Half the battle is just doing something instead of nothing. Whether those tokens turn into anything or not, you're giving it a go with very low risk. That’s exactly the spirit of micro hustles - small steps that build momentum. Hope you get all your energy back soon! 😊

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Phil Jackson's avatar

This is just a way of letting the wealthy off the hook by suggesting that the reason people don't have what they need is because they don't work enough instead of because of wage theft and tax breaks the rich use to suck money out of the economy.

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