Why Your Brilliant Idea Isn't Making You Any Money
Even though you've got decades of experience and something genuinely valuable to sell
I’ve spent the last couple of weeks on back to back strategy calls with my new cohort members. (Thanks to all who joined!)
I’ve been blown away with the depth of experience people have. The creativity, talent, ideas and products already created waiting to be presented to the world!
Almost everyone I’ve spoken to is sitting on a super successful business waiting to happen.
But across all my calls, there is one thing that’s really stood out, and that’s the lack of understanding (and action) around building an audience.
The most important part of growing your online business seems to be the very thing most people shy away from and yet it’s the very foundation upon which your success will be built.
Let me give you an example.
Imagine you open a beautiful shop. You’ve sourced the perfect products, designed the space with care, priced everything thoughtfully, but you’ve built it on a Welsh mountainside, where 5 people walk past each year (if you’re lucky).
