Do you ever feel like you’re standing at the top of a diving board, looking down and wondering if you’re really going to jump?
That’s exactly how launching This Big World feels for me right now.
In this episode, I’m sharing the story of This Big World. My new travel challenge card brand that I’ve just put into production with 4,000 decks and a very ambitious goal: to grow it into an eight-figure business.
You’ll hear how I came up with the idea, what it takes to get a product from concept to Amazon warehouse, and the exact launch plan I’m putting into action. From Willy Wonka-style golden tickets to building an email list from day one.
What You’ll Learn in This Episode
How I moved from inspiration (maps and towels) to creating This Big World.
Why I chose travel challenge cards, and why they’re infinitely scalable.
The behind-the-scenes of suppliers, samples, and scratch-off quality.
The launch strategy: $5K dream holiday giveaway, email list growth, and reviews.
Why email lists are the unfair advantage in today’s e-commerce world.
My roadmap: from one deck to four, to $1M+ in sales.
The risks I’m worried about: impulse-buy products, thin margins, and timing.
Why passion and community matter when you’re aiming for the long game.
Key Takeaway
Big exits don’t come from luck. They come from scaleable products, strong systems, and the courage to get started even when the outcome isn’t certain.
Time-Stamped Guide
00:00 Welcome + why I’m diving head-first into a new Amazon brand
01:00 The spark: maps, towels, and a scalable product idea
03:30 Why travel challenge cards tick all the boxes
05:00 Working with suppliers: samples, scratch-offs, and design
07:30 The Black Friday deadline and production timeline
08:30 Launch plan: $5K dream holiday giveaway + referral prizes
10:30 The Amazon review challenge and building trust
11:00 Email lists: why they’re the key to long-term success
12:20 Scaling strategy: couples, solos, and Kickstarter
14:00 Thinking bigger: collabs and backend opportunities
15:00 Concerns: impulse buy, slim margins, and nomad juggling
17:30 Why I’m doing it anyway: lessons from my first 7-figure exit
19:00 Setting an audacious goal: my eight-figure vision
20:00 Wrapping up: inviting you to follow the journey
Resources Mentioned in This Episode
The brand that inspired my idea - awesomemaps.com
Ryan Moran - Capitalism Podcast Interview with Dr Ben Hardy
Dr Ben Hardy - The Science of Scaling
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Join the Conversation
What’s the “diving board” moment in your life right now, the thing you want to do but haven’t jumped into yet?
Share your story, and a small step you’re willing to take this week to move closer to that jump.
Loved this episode? The biggest compliment you could give me, would be to share it, restack it or send it to someone else who would love it! Thank you so much! 🙏
