Is The Digital Product Gold Rush Over?
The Big Names Are Starting to Pivot. Here’s Why.
“Digital products are dead!”
So this is the latest message doing the rounds.
The gold rush is over.
The bubble has burst.
Pack up your courses and go home.
Apparently this has been so confirmed by OG digital course creator, Amy Porterfields recent decision to close her Digital Course Academy. In fact she’s copping quite a bit of backlash over it.
Why? I’m unsure, because if you ask me, Amy hasn’t been dishonest. She isn’t ‘gaming the system’. What she’s done is super smart. She’s evolved.
Her pivot to working directly with established business owners is exactly the kind of smart adaptation we should all be paying attention to. She read the room and adjusted. That’s not pulling the wool over people’s eyes. That’s strategy.
I have to admit since getting back into the content creator game early 2025, selling traditional courses has been much harder than when I was first online 15 years ago. The old playbook that worked for me is sputtering a little. But that doesn’t mean digital products are dea…
