I love that you called SEO going sideways 18 months early but didn’t trust yourself. That gut instinct matters more than we think. What made you finally trust your read on the market this time?
I’m not sure I do Letisha, I’m guessing the future like the rest of us. But back then I was in a different place mentally hiding behind my blog. Right now, I’m clearer, bolder and poised for action! 😂
Love how honestly this grapples with the whole “don’t niche down” thing. That tension between old-school SEO instincts and today’s advice is very real.
What’s shifting is *where* people search. Google’s still big, but AI answers (Perplexity, Gemini, ChatGPT, etc.) are starting to sit between readers and creators. They don’t just rank posts; they extract and summarize.
That’s where Answer Engine Optimization (AEO) comes in – it’s like SEO’s cousin, focused on getting content quoted inside these AI answers: clear questions, tight explanations, and strong topical focus (which is where niching still quietly matters).
A free tool that’s been useful for playing with this is https://aeoanalyzer.app – it analyzes a URL or text and shows how “answerable” it is for AI engines. Might pair nicely with that gut that already spotted SEO early.
Thank you so much Erin! So glad to have you on board! I think many of the cohort will learn a lot from you. Thanks for your support. Look out for my email 😁🙏
Really in depth piece here. Thanks for saying the quiet part out loud when it needed to be said. The world of business is changing so quickly; it's hard to keep up. I have watched many friends evolve with it...and the buzz words are definitely out there to recognize. I say just do you. No one has to follow the herd. You are very good at giving your readers the tools and information to make their own decisions. Thanks for that!
I’ve been following you since you started out in your digital nomad journey and subscribed to your Facebook programmes. What struck me then, and what strikes me now is your authenticity and your genuine desire to truly help people in their own online journeys. I’m now 62 and am proud to have stepped away from the corporate world. I have stepped away before only to return to the U.K. owing to financial and health constraints. I’m currently in Panama and probably the oldest person in many of the hostels I’ve stayed in during this colourful journey around South and Central America.
I’ll be signing up Jo … and look forward to working with you!
Hey Jayne! Thanks so much for your kind words. So excited to hear you’re in Panama! It sounds like you’re having a fab time? We’re heading off on our South American adventure in a few weeks. I look forward to swapping tips 😁 Thanks for your support & if you choose to go ahead with the strategy call, I look forward to chatting with you very soon! 😁
I tried to buy your $17 offering but it came up as £39 with no option to add the discount code. It’s probably me doing something wrong 😑 Any ideas?
You will enjoy South America … it would help if you can speak some Spanish though. I’m lucky as can speak fluently as did a degree in Mexico many moons ago. Highly recommend staying in hostels … private rooms are available in most. Also, recommend the ‘free’ walking tours in most cities. They are mainly run by students and a good tip is expected at the end of the tour. I’m currently in a hostel in the old town of Panama City … massive contrast to the newer part which is almost reminiscent of Miami.
Are you travelling solo Jayne? Where have you travelled through? Would be interested in your thoughts on safety etc. Regards the cards, the discount code will only work on the .com site unfortunately & they’ll likely add shipping, so although you’ll get the discount there will be extra shipping fees which are beyond my control. But if you use .co.uk you won’t be able to add the discount code. Sorry about that, one of the quirks of using the platform. ☹️
Ah … I don’t mind the extra shipping charges. I will try again as I just wanted to clarify.
To answer your question regarding safety. I am travelling alone and there are a few things I do to safeguard myself. I do not go out at night unless with other people. Certain places definitely feel safer than others … you just get a feeling for a place. For example, Medellín is supposed to be very safe but I felt a certain vibe when there and this feeling was echoed by a few young male travellers I met. However, we weren’t staying in the best part of the city. I felt very safe in Puerto Rico but that’s probably because it’s a US territory and is quite Americanised in parts and a lot of people speak English.
Here in Panama City I wouldn’t venture out after dark. But again, in other parts of the city it might be a different story.
People are warned about the safety of Mexico but that depends on where you go. In my experience Mexican people are very friendly and welcoming. However, speaking Spanish does make a difference. To get a good idea of travelling through this region I’d highly recommend watching ‘Race Around the Workd’ .. think it was series 2 that saw groups of people travelling from Mexico all the way to Argentina.
Thanks Jayne! Let me know if you have issues using the discount code. Also thanks for your thoughts on safety. I don't speak Spanish, but am quite good with languages so hoping to pick up enough to get by. I think I might start on Duolingo also just to get a head start. I watched Race Across the World - love that show and was interested to see how many times they weren't allowed to travel at night etc. Definitely need to be a bit more aware than I was in Asia! Glad you're having a fab time. I look forward to chatting further about your travels! 😊
I love that you called SEO going sideways 18 months early but didn’t trust yourself. That gut instinct matters more than we think. What made you finally trust your read on the market this time?
I’m not sure I do Letisha, I’m guessing the future like the rest of us. But back then I was in a different place mentally hiding behind my blog. Right now, I’m clearer, bolder and poised for action! 😂
Love how honestly this grapples with the whole “don’t niche down” thing. That tension between old-school SEO instincts and today’s advice is very real.
What’s shifting is *where* people search. Google’s still big, but AI answers (Perplexity, Gemini, ChatGPT, etc.) are starting to sit between readers and creators. They don’t just rank posts; they extract and summarize.
That’s where Answer Engine Optimization (AEO) comes in – it’s like SEO’s cousin, focused on getting content quoted inside these AI answers: clear questions, tight explanations, and strong topical focus (which is where niching still quietly matters).
A free tool that’s been useful for playing with this is https://aeoanalyzer.app – it analyzes a URL or text and shows how “answerable” it is for AI engines. Might pair nicely with that gut that already spotted SEO early.
Done! Excited to be in your "first 100" cohort and to support your new endeavor. 🌺
Thank you so much Erin! So glad to have you on board! I think many of the cohort will learn a lot from you. Thanks for your support. Look out for my email 😁🙏
Really in depth piece here. Thanks for saying the quiet part out loud when it needed to be said. The world of business is changing so quickly; it's hard to keep up. I have watched many friends evolve with it...and the buzz words are definitely out there to recognize. I say just do you. No one has to follow the herd. You are very good at giving your readers the tools and information to make their own decisions. Thanks for that!
Also, would your offers be valid if I bought a 2nd set of cards as a gift?
Hi Kat, I’ve sent you a message. 🙏
Interesting and helpful post!
Thank you 🙏
I’ve been following you since you started out in your digital nomad journey and subscribed to your Facebook programmes. What struck me then, and what strikes me now is your authenticity and your genuine desire to truly help people in their own online journeys. I’m now 62 and am proud to have stepped away from the corporate world. I have stepped away before only to return to the U.K. owing to financial and health constraints. I’m currently in Panama and probably the oldest person in many of the hostels I’ve stayed in during this colourful journey around South and Central America.
I’ll be signing up Jo … and look forward to working with you!
Hey Jayne! Thanks so much for your kind words. So excited to hear you’re in Panama! It sounds like you’re having a fab time? We’re heading off on our South American adventure in a few weeks. I look forward to swapping tips 😁 Thanks for your support & if you choose to go ahead with the strategy call, I look forward to chatting with you very soon! 😁
I tried to buy your $17 offering but it came up as £39 with no option to add the discount code. It’s probably me doing something wrong 😑 Any ideas?
You will enjoy South America … it would help if you can speak some Spanish though. I’m lucky as can speak fluently as did a degree in Mexico many moons ago. Highly recommend staying in hostels … private rooms are available in most. Also, recommend the ‘free’ walking tours in most cities. They are mainly run by students and a good tip is expected at the end of the tour. I’m currently in a hostel in the old town of Panama City … massive contrast to the newer part which is almost reminiscent of Miami.
Are you travelling solo Jayne? Where have you travelled through? Would be interested in your thoughts on safety etc. Regards the cards, the discount code will only work on the .com site unfortunately & they’ll likely add shipping, so although you’ll get the discount there will be extra shipping fees which are beyond my control. But if you use .co.uk you won’t be able to add the discount code. Sorry about that, one of the quirks of using the platform. ☹️
Ah … I don’t mind the extra shipping charges. I will try again as I just wanted to clarify.
To answer your question regarding safety. I am travelling alone and there are a few things I do to safeguard myself. I do not go out at night unless with other people. Certain places definitely feel safer than others … you just get a feeling for a place. For example, Medellín is supposed to be very safe but I felt a certain vibe when there and this feeling was echoed by a few young male travellers I met. However, we weren’t staying in the best part of the city. I felt very safe in Puerto Rico but that’s probably because it’s a US territory and is quite Americanised in parts and a lot of people speak English.
Here in Panama City I wouldn’t venture out after dark. But again, in other parts of the city it might be a different story.
People are warned about the safety of Mexico but that depends on where you go. In my experience Mexican people are very friendly and welcoming. However, speaking Spanish does make a difference. To get a good idea of travelling through this region I’d highly recommend watching ‘Race Around the Workd’ .. think it was series 2 that saw groups of people travelling from Mexico all the way to Argentina.
Thanks Jayne! Let me know if you have issues using the discount code. Also thanks for your thoughts on safety. I don't speak Spanish, but am quite good with languages so hoping to pick up enough to get by. I think I might start on Duolingo also just to get a head start. I watched Race Across the World - love that show and was interested to see how many times they weren't allowed to travel at night etc. Definitely need to be a bit more aware than I was in Asia! Glad you're having a fab time. I look forward to chatting further about your travels! 😊